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![Copywriter for brands tired of sounding like everyone else]()
Gorton’s
In a sea of possibilities, only one Fisherman has the trust of those who know the ocean best.
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![Concept-led copywriting for modern marketing teams]()
New England Aquarium
Four years of elevating a longstanding Boston cultural touchstone (and its feathered, furred and finned denizens).
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al fresco
Our client built the category. Our campaigns would have to set them apart.
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![Story-driven campaigns that audiences actually remember]()
Massachusetts State Lottery
Scratch tickets sell themselves. But sprinkle on a little weird and you'll sell way more (about 8%).
Offbeat. On-brief.
Oddly effective creativity for original brands, people, and movements.
The kind of crazy you want to co-sign.
I’m a copywriter. I can write about anything, and I have. I’ve led the creation of iconic new brands, helped revive tired old ones, and crafted campaigns featuring real goats. Plural. Multiple campaigns.
After years of seeing how ad agencies do things, I created my own thing. So I can write for your thing and make it even better than before.
The element of surprise.
Surprisingly impactful.
No, I don’t want to see your spreadsheet. Whether you’re starting from scratch or renovating “good bones”, I believe that originality is the single most underestimated variable in a brand’s success. Here’s how creative services help you harness it:
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Craft a brand that hits the ground running with an unforgettable name, look, and presence—all built on a thoughtful strategic foundation.
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Manifest a living, breathing brand in fresh new ways through splashy conceptual campaigns or quieter, always-on brand touchpoints that create conversation, loyalty and (duh!) sales.
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Take your brand in a new direction without taking a blowtorch to it. Navigate a pivot while surgically salvaging the best parts of your legacy brand.
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![Creative copy for women’s health and wellness]()
"Michelle took the time to really understand and ultimately help evolve our brand voice, while consistently delivering content that is engaging to our community and aligned with our strategic objectives."
Alexandra Fennell, Co-Founder Attn: Grace
Featured Projects
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Gorton’s
In a sea of possibilities, only one Fisherman has the trust of those who know the ocean best.
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New England Aquarium
Four years of elevating a longstanding Boston cultural touchstone (and its feathered, furred and finned denizens)
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Al Fresco
Our client built the category. Our campaigns would have to set them apart.
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Massachusetts State Lottery
Scratch tickets sell themselves. But sprinkle on a little weird and you'll sell way more (about 8%).
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Boston IVF
Fertility care that doesn’t read like a lab report.
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Attn: Grace
A newsletter about pee that people actually looked forward to.
Let’s set that creative blender to *high*.
When you need a new riff, a weird beat, or a fresh perspective, fresh copywriting is what we do best.