Every brand deserves fresh thinking.

Originality isn’t a luxury reserved for cool products; it’s a competitive advantage employed by every brand you’ve ever loved. I help brands in every category find their edge, because creativity isn’t a vibe. It’s a strategy. And it works.

Offbeat yet on-brief brand copywriting studio

Creative Mantra

Go big or go down swinging

Copy and concept development for brand evolution

Create

Brand Concepting

Craft a brand that hits the ground running with an unforgettable name, look, and presence—all built on a thoughtful strategic foundation.

  • Brand Strategy + Positioning
    Naming + Verbal Identity
    Messaging Architecture
    Visual Identity
    Packaging
    Launch Tactics

  • Fleet Robotics
    The Banks
    The Barracks
    Oxipital AI
    Proof+
    Impermea Materials

Brand storytelling and ad copy from Marsh and Meadow
Healthcare brand storytelling with clarity and empathy

Expand

Campaign Creative

Manifest your living, breathing brand in fresh new ways through splashy conceptual campaigns or quieter, always-on brand touchpoints that create conversation, loyalty and (duh!) sales.

  • Out of home
    TV + streaming video
    Radio
    Website
    Email flows + campaigns
    Trade shows
    Print
    Experiential/nontraditional

  • Ticketmaster
    Massachusetts State Lottery
    Biogen
    Gorton’s
    Zoo New England
    Workhuman
    Al Fresco
    Attn: Grace
    Jetblue
    Boston Scientific

Creative copy and concepting

Reimagine

Brand Refresh

Take your brand in a new direction without taking a blowtorch to it. Navigate a pivot while surgically salvaging the best parts of your legacy brand.

  • Visual/Verbal Brand Refresh
    Website

  • Gen Phoenix
    Boston IVF
    Arts Foundation of Cape Cod
    New England Conservatory
    My Estate Concierge

How We Work

  • Creative concepting for cross-platform campaigns

    01. Discovery

    An immersive yet efficient process that brings us inside the problem, the target, the solution—and what makes it meaningful.

  • 02. Strategy

    A necessary step. Creativity flows from a fixed and inspiring strategy.

  • Offbeat brand campaigns that drive measurable results

    03. Expression

    Interpretation of the brand or project strategy through a conceptual lens.

  • From idea to impact — full-scale brand concepting services

    04. Execution

    Translation of the selected concept to real world applications.

Ever Wonder?

  • The short answer is no, generative AI is really great at putting forward an extremely polished average. That’s what it is designed for. True originality that delivers on business goals and an established strategy is, for now at least, a human job. But, there is a time and place for GPT and I always work with clients to help them understand how to use our work to get better quality support from AI after we wrap things up.

  • All work is based on a single source of strategic truth. That might mean we confirm an existing strategic direction or it might mean creating a strategic foundation where there never was one to begin with. This discovery + strategy process is what future creative work is predicated on. Because when I pitch you some crazy-enough-to-work idea involving goats, mer-men, cake sculpting, etc. I need you to know that it’s based on something real, and it’s going to move the needle in the way we want.

  • Yes. Having spent almost 15 years in agencies and as a solo artist, I do have preferred design/art counterparts (especially Anna-Ruth Folk). Getting off the ground is faster when you have a known team with confirmed chemistry. But, I’m happy to team up with others when a project happens to have a copy skills gap.

  • Yes. Embedding in existing teams while maintaining an outsider’s perspective is kind of my superpower.

  • Marsh and Meadow is based in a little town north of Boston known for clams, schooners, and being the best damn place to live anywhere. But, the work has no borders.

  • Pour yourself a coffee and send me a note.

Helping brands sound like humans, not corporations

Let’s make something weird that weirdly, works.

When you need a new riff, a weird beat, or a fresh perspective, originality is what we do best. 

Book a Call