Attn: Grace
A newsletter about pee that people actually looked forward to.
Attn: Grace is redefining incontinence care with products that work better, feel better, and respect the women who use them.
For two years, I led their email marketing strategy and wrote every campaign—3x a week, rain or shine. The goal? Build a conversation (and a community) around something most brands treat like a punchline. With empathy, dignity, and the occasional pelvic floor pun, we turned an avoided topic into an open dialogue.
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Chief of Staff: Liza Green
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Creative strategy
Copywriting and design for email marketing
Tactical writing support
