Gorton’s
In a sea of possibilities, only one Fisherman has the trust of those who know the ocean best.
Gorton’s reinvented its famous fish sticks and fillets to taste fresher than ever.
It was our job to help turn this throwback brand into a comeback story. In this multi-year campaign, we looked to the ocean realm’s top authorities to lead people back to the sea. Enter: The King(s) of the Ocean. Through accolades from those who know the ocean best, our fantastical (and, sadly, fictional) characters lent their authority to the fresh new taste of Gorton's.
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@ Connelly Partners
Art Director: Carissa Mak
Creative Director: Alyssa Toro
Producers: Barry Frechette, Lauren Lukascko
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Campaign development
Copywriting for TV and radio, digital, shopper marketing tactics